John Varvatos Enterprises has announced the first John Varvatos USA “FREE THE NOISE” battle of the bands contest, a global online search for the next great rock & roll band hosted on SPINearth.tv. The winning band will receive a development deal with Island Records and be featured in the next John Varvatos USA international advertising campaign, as well as featured on SPIN Earth. Entries will be accepted through July 31, 2009. The contest invites up-and-coming, unsigned bands to upload a video of a recent performance of original music to http://spinearth.tv/freethenoise. Also visit the site for details and contest rules.