A brief low-down on the SXSW festival

Despite the mega-corporations and major label huckster hangers-on, the SXSW Festival is still trying to stay close to its indie roots despite the massive growth that the festival has sustained since it started 18 years ago. Chris Morris takes a look at this year’s festival and talks to festival founder Roland Swenson in Globalized SXSW Still Asserts Its Independent Roots. Much like the Sundance Festival, it will be interesting to see if SXSW maintains its "indie cred" or slowly becomes another mainstream "conference." I highly doubt it.