(The Rock and Roll Report was stoked when Montreal music publicist Asher from Asher Media Relations agreed to give us a taste of his recent first time foray to SXSW. Hopefully next year we will expand our coverage of this amazing booze-fueled, music soaked event!)
Seeing how this was my first SXSW, I wasn’t sure what to be prepared for, but I will say this, the amount of talent I saw was purely amazing. I spent 5 days and 5 nights checking out wicked amounts of music as I was at SXSW filming episodes for a tv show I work on for an artist I do pr with Empire ISIS.
When arriving in Austin be prepared for overcrowded streets and music blazing out every bar, street corner and outdoor stage that is setup in the downtown core. I spent some of my days walking around hitting various tents that offered free booze, food and cigarettes. I was quite overwhelmed everywhere I went.
In my opinion, SXSW is the Mecca of all Music conferences and festivals, where music enthusiasts, industry and artists gather for one week of enjoying music and networking 24/7.