Hendrix is not a Vodka

Can you believe there is a brand of vodka called Hendrix Electric Vodka? Ya, neither could his estate who are suing the company responsible since (a) they did not sanction it, (b) they are coming out with a non-alcoholic drink this summer and (c) Jimi died on his own vomit from mixing sleeping pills and wine according to the article Drinking with Jimi by Janeen Burkholder.

My question would have to be: who in the hell wants to drink a vodka named after a dead rock star? I’m off to have a nice cold Brian Jones Brew.