MySpace.com, the leading global lifestyle portal, announced the official launch of two new programs, “MySpace LIVE!” and “Hey, Play This…” incorporating live video web streaming, instant messenger, and user profiles to create unique, live experiences for the MySpace community. The launch of MySpace LIVE! and Hey, Play This… join MySpace’s existing community music and film programs including Secret Shows and The List which engage the global network by coupling site functionality with offline events.
“With a diverse user community and massive social platform, MySpace is a natural fit for live, interactive content,” said Josh Brooks, VP of Content and Programming for MySpace. “MySpace LIVE! and Hey, Play This… add a new dimension to our music community and we hope to develop future original programming and partnerships that focus on the live experience.”
MySpace LIVE! will be the first live broadcast program on MySpace and allow users to submit MySpace messages to the fans and bands attending the performance. The first MySpace LIVE! event will feature Paul Oakenfold (http://myspace.com/pauloakenfold) in Miami at Club Space on Saturday, November 18 and will be exclusively broadcast on MySpace at http://myspace.com/sidekick3. The event celebrates the legendary DJ with an all-night music event in support of his new album, A Lively Mind. The six hour live web broadcast will also feature dance music pioneers Sandra Collins and Jonathan Peters along with various local performers, visual artists Fuevoz, and a myriad of MySpace user generated content.
“I’ve been planning a gig of this scale for some time and partnering with MySpace is a phenomenal way to use technology and one of the biggest social platforms out there to reach a mass audience,” said Paul Oakenfold. “I’m hoping this will be the first of many interactive, online events for me.”
Sponsored by T-Mobile and hosted by Rene Intlekofer and Shaina Fewell, MySpace LIVE!, will include an on-site message ticker allowing users at home to send comments and text messages in real time to on-site attendees. Event attendees are encouraged to take photographs and video from the evening to create their own “mini clips” of their personal experiences to share in the MySpace Video community. Anyone interested in attending the event receives complimentary admission by clicking on the RSVP form at http://myspace.com/sidekick3.
MySpace’s second live program initiative, Hey, Play This…, will utilize MySpace instant messenger and a live webcast to give the opportunity for the community to interact with top artists at an exclusive music performance. The first Hey, Play This… event was hosted by MySpace and featured Ben Folds (http://myspace.com/benfolds) live in Nashville on October 25 with a limited number of MySpace fans on-site at the unique, acoustic performance. Event attendees requested songs for Ben while the online community sent instant messages, comments, and requests for the artist.