Playboy’s legendary Rock the Rabbit program, which fuses music, fashion and design, is hopping across the pond this summer to partner with Ibiza Rocks for the ultimate Playboy experience. Playboy will help bring some great shows to the concert stage, including Soulwax on June 29. In addition, the partnership – Playboy Presents Ibiza Rocks the Rabbit – will include Playboy pop-up shops, beautiful Ibiza Rocks Girls dressed as the world-famous Playboy Bunnies, and even a Playboy fashion photo shoot, which will appear in an upcoming issue of the magazine.
“With an all-star concert lineup that includes LCD Soundsystem, Chase & Status, Dizzee Rascal and The Kooks, there’s no question that Ibiza Rocks is the place to be this summer,” said Lorna Donohoe, vice president, worldwide retail sales and marketing, licensing, Playboy Enterprises, Inc. “Playboy is thrilled to be part of the Ibiza Rocks experience. We look forward to bringing great concerts – including Soulwax on June 29 – as well as cool products and Playboy fun to Ibiza this summer!”
Playboy is bringing the Bunny to Ibiza this summer with two onsite pop-up shops that will be fashioned to look like a musician’s flight case; the shops will offer exclusive co-branded t-shirts and Playboy product, including trendy apparel, accessories, fragrances, home goods and gifts.
Launched in 2007, Playboy’s Rock the Rabbit program invites high-profile musicians and bands to appear in an annual fashion pictorial in the magazine, and design t-shirts which incorporate their interpretation of the Playboy Rabbit Head. Notable Rock the Rabbit musicians include Soulwax and The Kooks, both of whom are performing at Ibiza Rocks this summer, as well as Duran Duran, MGMT, The Flaming Lips, Mötley Crüe, Lil’ Jon and Snoop Dogg.
For more information on Playboy Presents Ibiza Rocks please visit www.ibizarocks.com, and for more information on Playboy-licensed products please visit www.playboyenterprises.com, www.playboystore.com, and www.shopthebunny.com.
Tickets to the Ibiza Rocks concerts are available at www.ibizarocks.com, priced £22.50 plus booking fee.