News Release: Jägermeister Canada Unveils More Details About Upcoming Friday the 13th Events Across Canada
Traditionally, Friday the 13th is a day for bad luck, tomfoolery, and knocking back a few drinks (it’s still a Friday, after all). Jägermeister wasn’t satisfied with these interpretations of what is, if nothing else, a pretty significant date on your calendar. That’s why we’ve gotten the greatest drinkers and thinkers from Jägermeister and Rue Morgue Magazine to put their heads together and reinvent this largely underrated holiday. Beginning April 13th, 2012, the world’s 8th leading spirit Jägermeister will launch the Friday the 13th: the party to end all parties!