The whole concept of a Battle of the Bands, where a number of unsigned bands compete against each other to win the grand prize which is often a recording contract, touring commitment or equipment and studio time has dated back to rock and roll’s roots. While the idea remains the same in 2009, the way they are being run has evolved to embrace the social media tools of this Web 2.0 world.
One such Battle of the Bands contest is Corus Radio’s 99.3 The Fox Vancouver Seeds, billed as Canada’s #1 Independent Talent Competition. With a history spanning 30 years and past winners including Bif Naked, Nickleback, Default and Matt Good amongst others, Vancouver Seeds has embraced Web 2.0 technology with the help of Toronto-based new music social network and concert production company Supernova.com. Corina Newby from Supernova explained to me what they are doing with Vancouver Seeds: