Rock Biz

The Cure for Repetitive Mistake Syndrome on the Internet

Although not exactly rock and roll specific, I urge you to check out World of Ends: What the Internet Is and How to Stop Mistaking It for Something Else by Doc Searls and David Weinberger. The authors list 10 things that the Internet is and basically what it isn’t or shouldn’t be and it is quite an interesting read. The bottom line is that the ‘Net is merely a protocol that allows a bunch of networks around the world to easily connect to each other, nothing more and nothing less. If a record or movie company wants to “build value” using the Internet, they should start by understanding what the Internet actually is and this is a great place to start. (Cue announcer) If you found this interesting please visit your local public library to learn more about the Internet :-).