Rock Biz

Are you a member of the iPod nation?

With news that Apple have just released their fourth generation iPod, it is pretty hard to argue against the fact that the tiny MP3 player is rapidly becoming a technological and cultural icon. Of course everybody is wondering what the MP3 player market will be like in a year from now and certainly a lot of people are quietly concerned that the iPod could become the Macintosh of MP3 players (how ironic!). That being said, Newsweek this week features Steve Jobs with an iPod on the cover and has an excellent feature on the impact that the iPod has had in the three years since its introduction. Apple certainly know how to make an impression, the question is can they sustain the momentum?