(Press Release) James Blunt, The Kaiser Chiefs, Editors, The Darkness, Jamie Cullum and KT Tunstall are among the internationally successful British recording artists that have been introduced to the United States through British Music at SxSW showcases in recent years.
The heritage continues at this years SxSW with a new look, feel and creative concept plus an increase in official networking events and parties to enable UK acts and delegates to make the most of the event.
The UK will be presenting four separate receptions under the British Music at SxSW umbrella as well as nations and regions parties and showcases from Wales, Scotland and the regions of England, plus showcases from British music brands such as BBC Radio and NME. The official UK artist line-ups will be released in on February 12th.
This year’s event is branded with The Duke, a character created by renowned British DC Comics graphic artist Jock (Batman, The Losers, Judge Dread). The Duke will be seen on the SxSW delegate bag and in the trade show hall marking a new bespoke stand for British delegates and their guests.
For the second year, the Live from London UK showcase in New York will precede SxSW with an additional post-event tour of Southern California set up to enable acts to gain maximum exposure and impact from their time in the US.
British Music at SxSW Events 2007
Brush Square British BBQ
Thursday 14th March, 12 Noon to 3 pm
At Brush Square
Invite only annual networking and launch of the UK campaign at SXSW
Tea for Texas Thursday
14th March, 3 pm to 6 pm At Latitude 30
A Brit-Tex hands across the water showcasing party
15th to 17th March 11 pm to 2 am
Late night UK DJs, chill-out zone and networking environment
17th March, Noon to 4 pm
At The Mean Eyed Cat
A celebration of the UK’s independent Music Scene
The British at SxSW principal partners are: AIM, Arts Council England, British Underground, Music Managers Forum, PPL, PRS, UK Trade & Investment, and Visit Britain. The nations and regions participating are: Wales, Scotland, Northern Ireland and North West England.