St-Ambroise Music Program offers $10,000 for Quebec Musicians! With deep cuts to public arts funding, McAuslan Brewing steps up its support for Quebec artists

(PRESS RELEASE) Montreal, April 1st, 2009- With deep cuts to public funding for the arts, declining CD sales, and now a recession, McAuslan Brewing recognized that it’s probably tough to be a musician these days. So the Montreal microbrewery decided to launch the St-Ambroise Music Program, a new initiative that offers $10,000 in cash prizes and grants for Quebec musicians.

“With the St-Ambroise Music Program we want to do our part to help musicians continue to do what they do best, which is make great music that we can all enjoy; hopefully along with a great beer of course!” – Peter McAuslan, Founder & President, McAuslan Brewing

The $10,000 in cash prizes and grants will be awarded to artists in two ways:

Centre St-Ambroise Awards

The St-Ambroise Music Program will give away five $1000 cash prizes to Quebec artists and bands that have performed at the Centre St-Ambroise by December 31st, 2009. The Centre St-Ambroise is a live music venue located right on the brewery’s property, and was nominated for “Best Live Show Room” at the 2008 SMIM Awards (Salon de la Musique Indépendante de Montreal). Winning artists will be announced with an awards show at the Centre St-Ambroise in January, 2010.

St-Ambroise Music Program Grants

The other $5000 in cash grants, which can be a maximum of $2500 per grant, will be given out directly to Quebec artists and bands. The grants can be used to help with touring, recording an album, filming a video, or other creative projects artists might need the money for. Interested artists need to simply fill out the application form by Monday, October 5th, 2009. Grant recipients will be announced in the weeks following the deadline.

For complete details, including how musicians can participate in the program, visit:

McAuslan Brewing’s exceptional commitment to Quebec culture already includes sponsorships of several major festivals including POP Montreal, the St-Ambroise Montreal Fringe Festival, the World Film Festival and many others. The brewery also founded the Centre St-Ambroise in 2007, which hosted over 150 cultural events last year. Peter McAuslan was recognized for this commitment to arts and culture in 2008, receiving the Prix Arts-Affaires de Montréal awarded by the Board of Trade of Metropolitan Montreal and the Conseil des arts de Montréal.