You may have noticed the BLOG (RED) badge on the top left of this site and wondered what it is all about. Well for my recent birthday I was the proud recipient of a brand new red iPod. I didn’t realize that they were available in red until I was told that it was a special edition created in support of the Product (Red) campaign raising funds and awareness for supplying Anti-retroviral medicine for people dying from Aids in Africa. According to the (Red) Manifesto
(PRODUCT) RED is not a charity, it is simply a business model. You buy (PRODUCT) RED stuff. (Motorola, AmEx, Gap, Armani, Converse, Apple) (PRODUCT) RED gets the money. It then buys the pills and distributes them. Sick people in Africa take the pills, stay alive. And continue to take care of their families and contribute socially and economically in their communities.
You can get more information at the Product (Red) website. It’s sometimes tough to make a difference in the world but this is one way we can choose to make a contribution if we want to. Are you REaDy?