Richard Branson’s take on music downloading

I was watching The Screensavers Wednesday night on Tech TV (hey I’m a closet geek) and they had a quick interview with Richard Branson of Virgin discussing how he was planning on revamping his Virgin Megastores to combat sites like iTunes. Not terribly informative and I still prefer a local indie record shop but the complete unedited interview can be found here. I still think that Branson is pretty cool though.
UPDATE: Well Branson has decided that he can out iTunes iTunes with the announcment that Virgin will be inaugurating a new digital download service to compete with Apple and Napster 2.0. If anybody can put the heat to Apple it will be Virgin. Can’t wait to see how this all plays out!