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Jägermeister Reigns Friday the 13th with Events Across Canada

 

News Release: Jägermeister Canada Unveils More Details About Upcoming Friday the 13th Events Across Canada

Traditionally, Friday the 13th is a day for bad luck, tomfoolery, and knocking back a few drinks (it’s still a Friday, after all). Jägermeister wasn’t satisfied with these interpretations of what is, if nothing else, a pretty significant date on your calendar. That’s why we’ve gotten the greatest drinkers and thinkers from Jägermeister and Rue Morgue Magazine to put their heads together and reinvent this largely underrated holiday. Beginning April 13th, 2012, the world’s 8th leading spirit Jägermeister will launch the Friday the 13th: the party to end all parties!

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Three years running and just getting better – Heavy MTL does it again

When I saw the line-up for this year’s Heavy MTL, I was floored by the fact that organizers somehow managed to top last year’s with bands of an overall much higher caliber. The sound was dead-on and the only minor technical glitch I noticed was with Billy Talent’s set; after their banner fell down and they didn’t bother to fix it (the show must go on!), the sound guy didn’t turn on the mic until about 15 seconds into their first song.

The organization was on the ball for preventing anyone from getting seriously injured, beer tent lines were reasonable and the stage set up was efficient. In fact, the only thing I could say the weekend was missing was a little more shaded area but that is just Parc Jean-Drapeau for you.

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Photo Essay: Heavy MTL throws down the gauntlet with its third installment and jumps on the path to festival domination

At the risk of taking away from any of the potential suspense that usually surrounds a review, with a line-up that included Motörhead, Anthrax, Billy Talent and KISS, it’s hard to imagine how Heavy MTL could have possibly gone wrong. And they didn’t.

From the moment the official schedule was released, it was obvious that Evenko was pulling out all the stops they could to make the third edition of Heavy MTL the best one to date. If the organizers’ hope was to continue on the path to establishing Heavy MTL as one of the most respected and unique rock/metal festivals in North America, they certainly contributed positively to their goal this year. Although, I must say, debuting a Heavy T.O. on the very same weekend, with many of the same bands on the bill, seemed strange. Why would you want to take a chunk of the annual crowd that would drive in from Ontario away from Heavy MTL?

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Why CMW is better…

CMW is one of those events that’s guaranteed to reoccur at least once a year, like herpes, but unlike it’s venereal disease counterpart, CMW features parties and a schmooze and booze fest with bands rather than painful and annoying sores. What they do have in common though, is that they’re both exhausting, expensive to deal with and, usually, when it’s all over and done with, you’ve had enough of it and you are just fine with the idea of not having to deal with it again for another year. This year was no different. The sore feet, lost voice, ringing ears and the devastating effects of a cumulative multi-day hangover were all present in the days following CMW, but in some sick twisted way, they served as a reminder that you’re still in love with your small morsel of involvement in the music industry.