On this episode of Rock and Roll Report TV join Leah after the Golden God Awards, as she bumps into Endeverafter in an alley in Hollywood. Listen in as they discuss their 2nd album, being featured on Rock Band and Guitar Hero and why they continue to make first rate rock and roll!
[…Continued from August 27th]
Taking a look at things from a musician’s perspective Asher advises bands looking for a PR rep to ensure that whomever they choose, they “believe in the band first. The PR guy should be your number one fan. If he’s not your number one fan, in your corner, you’re screwed ‘cause then he’s not pitching the story right, or the band right.” It also doesn’t hurt to do some research and find out, “who has he worked with? A PR rep’s roster can say things to you. Check the press coverage he got for those bands […] simple Google nowadays, or you can always ask the PR guy for his portfolio.” As for a final, and practical piece of advice, he adds that, “you have to find the right PR person that fits your budget. I’ve always believed the more expensive a PR guy is, usually it’s because he’s that good.” Pausing he points out that whether dealing with a PR rep, a manager or anyone else in the business, if as a band you want to prove you’re serious and committed, be prepared to show “what have you done before I’m even in the picture? […] What have you done as a band by yourselves ‘cause that’s going to say these guys will work hard, they’ve worked hard on their own and now they’re on a level that they need help.”
If a band is uncertain if they should be searching for a PR rep Asher’s advice is simple: “If you don’t know what a PR rep is, you don’t need one,” he says and continues, “It is mostly bands who are touring […] and have an album out and are serious. If the band is going to be active, I can keep active. If a band is just going to sit on its ass and do nothing, I can’t push it.” Elaborating he adds, “What bands should know is that when they tour they get the most press coverage ‘cause media guys want to see a live show […] they need the visual, you know, it’s a product [and] bands forget they’re a product.”