Over the last few years I’ve been traveling down the 401, from Montreal to Toronto, to experience one of Canada’s biggest music industry conferences and festivals: NXNE. But this year’s NXNE really broke down into a clever, and almost mathematical, formula that I’ve discovered. When you take N x N + E, it equals something really special called, networking galore!
Arriving in Toronto on a Thursday, I wasn’t sure what my plans would be. This was the first year I told myself that I would play it by ear and word of mouth, and I sure am glad that I trusted my gut feeling because the rewards were just priceless. What I discovered at this year’s NXNE was tons of rooftop parties and backyard BBQs. All these were the right spots to be, whether you were an industry-type or a musician. The first rooftop party I ended up at was hosted by the XM Verge radio show. Arriving to the rooftop with industry friends from Liberty Music Traxx and BreakingTomorrow.com out of Montreal, we hit the party and it was crammed! Tons of people squashed like sardines, and super loud due to both people chattering and bands playing in the background. I met a few people that I knew there, but my rating on this bash was so-so, compared to the others I attended. I can’t do places where you can’t even talk to the person next to you because you can’t hear each other. But overall, just sitting on a rooftop in the sun and having fun with friends can never be a bad thing.